We have collaborated with Smart Rooms Company (Yurbban, Uma, The Spot, Spotty) from their beginning, helping them in the branding and strategy processes as well as in the design of the group's web platforms. A process that continues after more than 5 years of collaboration.
We have developed the brand positioning of the Yurbban and Uma Suites Hotels and, recently, we have advised on the new brands for student residences and hostels.
A relationship that has yielded excellent results:
From unknown to industry leaders in 5 years
40% direct web sales
International expansion of the group